La Kusa

For my Type and Image class, we were challenged with creating a fictional brand for the product/company of our choice. For this project, I decided to create a fictional Peruvian restaurant called "La Kusa" which translates to "Delicious" in Quechua (the indigenous language of Peru).

For this branding project, I wanted to show the rich vibrancy of Peruvian colors by using bright colors. I also developed a pattern system based off of different Peruvian sites.